Torrance Municipal Airport – Zamperini Field may soon have a new visual identity.

City staff has developed new logo concepts intended to better reflect the airport’s history, its connection to Torrance and its role as one of the city’s major civic and aviation assets.

The concepts are part of the City’s broader branding effort following the launch of Torrance’s redesigned website earlier this year. Once selected, the airport logo could be used on signage, digital platforms, printed materials and other airport communications.

The City is now asking residents, business owners and aviation enthusiasts to weigh in on the proposed designs.

It may seem like a small decision compared with budgets and development approvals, but branding determines how one of Torrance’s most visible institutions presents itself for years to come.

And in this case, the public gets a vote before that identity is finalized.

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