One of Torrance’s most recognizable corporate names is launching another major national marketing push.

American Honda announced its new “Base to Captain” campaign featuring the 2027 Honda Passport TrailSport, continuing the automaker’s effort to position the SUV around outdoor adventure and family travel.

The campaign depicts a father moving from his everyday role as the family’s “base” to becoming the “captain” of an outdoor expedition, with the Passport TrailSport serving as the vehicle for the trip.

Honda says the campaign will appear across television, streaming platforms and digital media.

For Torrance, the connection goes beyond another automobile commercial. American Honda has long maintained its U.S. headquarters in the city, making the company one of the biggest names associated with Torrance’s corporate and automotive identity.

That means national product launches and campaigns like this one are also reminders that decisions influencing one of America’s largest automobile brands continue to come out of Torrance.

Article Link — External: See Honda’s “Base to Captain” announcement